Three women standing at a viewpoint at sunset with a city hazy behind them. One has her arms up mid-laugh holding a drink, one is turned to her, one is looking at the view. Pastel sportswear, sunglasses on all three, a genuine mix of body types. Nobody is exercising. Warm golden light.

PACEPLAY

Move how you move.

Loose, soft-coloured clothes for walking, slow running and the fifteen minutes on the kitchen floor. From £22.

First look, 15% off, first pick. One email to confirm, then quiet.

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One woman sitting sideways on a café terrace bench with one leg up, holding an iced matcha, phone face down on the table. Blush oversized jersey worn as a dress, chunky white trainers, sunglasses. Dappled midday sun through leaves.
You move. Just not like that.
Six to eight women at the coffee stop after a walk, cups in hands, one sitting on the kerb, one tying a lace, everybody talking. Outside an ordinary independent UK café on a normal high street. A genuine mix of body types in one frame, one hijab-wearing woman, one wheelchair user at the table. Unposed, documentary, bright daylight.

Loose, on purpose

Everything's cut wide. Nothing clings, nothing rides up, nothing needs a particular body to look right. Put it on at eight, still be in it at three.

Neither neon nor beige

Butter, blush, pale blue, sage. Not another black legging. The bit in between that nobody bothers to make.

No separate section

Same pieces, same colours, same photos, same women. No curve tab, no apology, nothing that turns up three months after everything else. We're not counting.

Sneak peek

Six pieces we're working on. This is about as much as we're showing.

  • Pale blue retro running short with cream and yellow piping, worn with a cream ribbed vest and orange socks, crossing a London street in warm low sun.

    Retro Short

  • Oversized pale pink open-mesh tee layered over a cream long sleeve, seated on a café chair in hard afternoon sun, sunglasses on.

    Sport Mesh Tee

  • Cream oversized long-sleeve tee with a small sage motif, worn with pink wide shorts and a sage hijab, walking past a bookshop with a coffee.

    Oversized Long Sleeve

  • Pale blue oversized hoodie with a small cream motif and cream shorts, sitting on stone steps with a coffee in late golden light.

    Oversized Hoodie

  • Cream and sage colour-blocked woven joggers with a sage ribbed vest, walking away down a Georgian terrace and looking back over one shoulder.

    Woven Jogger

  • Pale blue lightweight windbreaker with cream piping over a yellow vest and navy shorts, at a London bus stop with a red bus behind.

    Windbreaker

You're not going to squat. So we didn't test for it.

Dropped shoulders, wide legs, deep pockets that take a real phone. Graded properly, not scaled up from one sample and hoped for the best.

Macro. A hand holding an iced coffee with the cuff of a pale blue track top and a stack of thin gold rings in frame. Condensation on the cup, hard dappled sun.

See it first. That's the whole deal.

First look at the drop, 15% off, and first pick before things go. Nothing else attached to it.

One email to confirm, then nothing until there's something worth telling you.

Unsubscribe any time. How we use your data.

Unsubscribe any time. How we use your data.