Privacy
Last updated 11 August 2026
The short version: we ask for your email so we can tell you when the first drop lands, we don’t sell it, and you can get rid of us in one click. The longer version is below.
What we collect
- Your email address, and two optional answers — the email when you ask for early access; the answers only if you choose to give them afterwards.
- How you got here — if you arrived from an ad or a link we shared, the campaign tags on that link are saved with your sign-up, so we know which ad worked. They come from the link you clicked, not from anything stored on your device.
- TikTok ad measurement — only if you accept marketing cookies. This is a TikTok click identifier, kept on your device for the length of your visit, which lets TikTok tell us an ad led to a sign-up.
- Aggregate visit data — page views and loading speed, collected by Vercel Analytics. This is cookieless, is not tied to you, and cannot be used to identify you.
Why we are allowed to
We rely on your consent. You gave it by entering your email, and separately by choosing your cookie settings. You can withdraw it at any time. Unsubscribe from any email, or change your choices at cookie settings. Withdrawing does not affect anything we did before you did.
Who else sees it
We don’t sell your data and we don’t share it for anyone else’s marketing. Two different things happen with it. Vercel (hosting and cookieless analytics) and our email provider act on our instructions only. TikTok is different: if you accept marketing cookies, it receives ad-measurement data and decides for itself how it uses that, so it acts as its own controller alongside us rather than on our behalf. Its handling is covered by TikTok’s privacy policy. Some of these process data outside the UK, under the safeguards UK data protection law requires, such as the UK International Data Transfer Addendum.
If this brand relaunches under a different name, we’ll ask before moving your signup across.
How long we keep it
Your email stays on the list until you unsubscribe, or for 24 months after the first drop if you never open anything, whichever comes first. Then we delete it.
Your rights
You can ask us for a copy of your data, ask us to correct or delete it, ask us to restrict or stop using it, or ask for it in a portable format. Email hello@glauser.com and we’ll respond within one month. If you’re not happy with how we handle it, you can complain to your own data protection regulator. In the UK that’s the Information Commissioner’s Office at ico.org.uk. We’re established in Sweden, so you can also go to the Swedish authority, IMY, at imy.se.
Who this site is for
This site is meant for people aged 18 and over. We don’t knowingly collect anything from under-18s. If you think a child has signed up, email us and we’ll delete it.
The 15% off
One code per person, for the first drop, applied to full-price items. It arrives with the launch email and doesn’t stack with other offers. Nothing here is a contract of sale. The pieces aren’t on sale yet.
Who we are, and how to reach us
PACEPLAY is operated by Glauser Creative AB, which is the data controller for the information described here.
- Registered in Sweden, company no. 556758-1300 · VAT SE556758130001
- Mor Wingmarks gränd 4, 129 41 Stockholm, Sweden
- hello@glauser.com
Write to us at any of the above about anything on this page.
A note on the pictures
The photography on this site is AI-generated. The clothes and prices shown are part of the concept we’re developing. When we launch, you’ll be the first to know.